Storms arrive without warning. Droughts stretch longer than expected. Some seasons produce growth that surprises you. Others test your patience in ways that are hard to explain. What separates the farmer who survives from the one who doesn't isn't skill or luck. It's the willingness to adapt. To read the conditions as they are, not as you wish they were. To adjust without abandoning what you've planted.
Tim Morgan, CEO of Oregon/Idaho AAA on servant leadership, continuous learning, and guiding principles
Tim Morgan is the epitome of a “Bamboo Farmer.” Tim embraces the power of the team, continuous learning, and evolving, even during the most challenging times, like the current health crisis.
In this episode, you’ll hear how Tim Morgan, the CEO of AAA Oregon/Idaho, is watering his bamboo.
Don’t miss this intimate look inside of a servant leader’s thoughts on running a successful organization.
The Most Important Job for a Leader
Making a Weakness a Strength
I believe you should use most of your time and energy focusing on your strengths. However, leaders must reserve some time to improve their weaknesses.
The first step in any improvement is awareness. It is difficult, if not impossible, to improve weaknesses if you are not aware of it. Seeing yourself in action or paying close attention can help you identify your weaknesses. Getting honest feedback from those you respect is a gift, so receive feedback with an open mind. However, if you receive a singular piece of feedback from someone, verify it with others as well since feedback is subjective.
Learners Will Inherit the Earth
As a leader, you must embrace change and remain a student, or find yourself perfectly suited for a world that no longer exists.
You can long for the good old days as much as you want—I miss going to Blockbuster too. Enjoy the memories, but you must move forward and prepare for the world of today and tomorrow.
Momentum: The Key to Finishing Big Projects and Leading Teams
Every year instead of setting a New Year’s resolutions, I pick a word that I use as a theme throughout the year. Last year, 2018, I chose the word “momentum.” I have to give momentum lots of credit for helping me power through and finish my new book, What’s Going Well.







