what's going wrong

The Pink Elephant Problem

The Pink Elephant Problem

Try this experiment.

Don't think about a pink elephant.

For just a moment, try really hard not to picture one.

What happened?

Most likely, a bright pink elephant marched right into your mind. That's because the brain doesn't process the word "don't" the way we expect it to. The mind has to imagine something before it can attempt to reject it. Your brain hears the image before it hears the instruction.

Where is your spotlight shining?

Where is your spotlight shining?

What we focus on and the questions we ask casts a spotlight. This spotlight sets our mindset and determines how we see the world. Remember when you bought your first car, and then you began to see others like-it—the same make, model, and color everywhere? It’s like they magically appeared. But they didn’t. They were always there; you merely weren’t casting your spotlight in that direction until you had one, and then you began to see them.