While innovation is vital to shaping the future, potential breakthrough ideas often struggle to survive. Why? Because innovation introduces change. That’s right. Resistance, not a lack of creative ideas, is the most powerful lens for viewing an organization’s innovation mindset. Too often entrenched systems and bias thinking of "That’s not the way we do it around here" stifles innovation in its tracks.

Innovation isn’t a person or a process. It’s a culture of curiosity that must be integrated into everything you do. It needs to be everyone’s job, all the time. Greg encourages you to open your mind and ask yourself “what if?” This mind shift breaks the bias that inhibits innovation, and fosters an environment in which creativity flourishes and ideas are turned into action.